No filtering
Every customer is invited to give their opinion, satisfied or not. No preliminary question, no sorting: a rating obtained by setting aside unhappy customers is worthless.
Our commitments
Genuine reviews, human replies.
A good reputation is not built by hiding criticism. It is built by listening to all your customers, replying to them with care and improving. That is how Replik is designed.
Six principles, no exceptions
Every review counts
Positive reviews show what works and deserve to be highlighted. Negative ones point to what can improve. Both are raw material.
A fitting reply to each
Thanking sincerely, answering calmly and precisely: every reply is read by everyone who discovers your profile.
Continuous improvement
Reviews reveal recurring irritants. Fixing them raises your rating far more surely than any filter.
No deception
No fake reviews, no hidden selection, no incentives: your future customers must be able to trust what they read.
A free, honest, human voice
The review belongs to the customer, who gives it for free. The reply should match it: sincere, personal, never formulaic or aggressive.
Why it works
A good reply beats a removed review
A negative review is read with your reply, among your other reviews. A factual, courteous reply reduces its impact; against an unfair complaint, it even has the opposite effect: readers compare the two tones, and it is the review that loses credibility.
And positive reviews?
Personal thanks that echo what the customer enjoyed make your strengths visible and show an attentive business. An isolated negative review, among sincere exchanges, weighs far less.
Fictional example
★★★★★
Mark — Endless wait, nobody apologised. Avoid.
Hello Mark, thank you for taking the time to write. On Saturday evening a sick driver forced us to reorganise our rides, and your wait reached 25 minutes: that is too long, and we should have warned you. Since then, any delay over 10 minutes is notified by text message. We would be glad to welcome you again. Paul, manager
What a future customer reads: a business that acknowledges, explains and fixes. The negative review becomes proof of seriousness.
What Replik will never do
- Ask for a rating before sending to Google, to direct only happy customers
- Offer anything in exchange for a review, or for its removal
- Write or commission fake reviews
- Hide negative reviews on your website
- Request the removal of a genuine review: it is handled with a reply
Compliant by design
These commitments follow Google’s rules and French consumer law, enforced by the DGCCRF. The requirements and penalties are detailed in our article. Read the article on regulations
Replik
Our commitments
Does Replik filter negative reviews?
No, never, and on purpose. Our QR codes, links and text messages lead every customer to the same Google review form, with no preliminary question. Filtering customers by satisfaction is forbidden by Google and, in France, a high-risk practice: reviews are distorted.
Then how do I improve my rating?
By asking all your customers regularly, replying to every review with care and fixing what keeps coming up in criticism. A profile with many recent reviews and thoughtful replies inspires far more trust than a perfect, suspicious rating.
What if a review is truly abusive?
A fake, insulting or off-topic review breaks Google’s rules: Replik helps you write the claim and follow it up. A genuine negative review, on the other hand, is handled with a reply.
Genuine reviews, and the right reply to each
Start with the free audit of your Google profile: 30 seconds, no sign-up.