Blog
Advice to turn your reviews into a growth lever.
Concrete methods, examples and insights to better manage your online reputation and visibility, on Google and in AI assistants.
Customer reviews
Replying to old Google reviews: is it still worth it?
Does a Google review left six months or two years ago still deserve a reply? Why it is useful, how to word it and the special cases to know about.
Customer reviewsUnanswered Google reviews: how to catch up
50, 100 or 200 unanswered Google reviews? Why the backlog hurts your image, where to start and how to catch up in a few hours, without cutting corners.
Customer reviewsCompetitor monitoring: reading your competitors' reviews
Your competitors' reviews reveal their strengths, their weaknesses and what the market expects. A method for useful and ethical competitor monitoring.
Customer reviewsGetting more Google reviews without breaking the rules
7 methods that comply with Google's rules to get more reviews: the right moment, QR code, NFC, direct link… and what you must never do.
Customer reviewsAnalyzing customer reviews to improve satisfaction
Positive and negative themes, recurring pain points, action plan: how to turn your customer reviews into a real satisfaction survey, free and continuous.
Customer reviewsReplying to a negative Google review: method and examples
A well-handled negative review reassures more than it worries. The 5-step method to reply professionally, sample replies and the mistakes to avoid.
Google profile
Google changed your profile: how to spot and fix it
Opening hours, phone, category: why Google changes your profile without you, how to spot it, restore your information and react to a suspension.
Google profileHotels, holiday rentals: filling in your amenities on Google
Pool, spa, parking, pets, Wi-Fi: why your property's amenities matter on Google and how to fill them in accurately.
Google profileServices and menu on Google: the list that sells
How to present your services and your restaurant's menu on your Google profile: standard services, custom services, prices and mistakes to avoid.
Google profileGoogle profile insights: reading views and keywords
Views, calls, directions, clicks and search keywords: how to read your Google profile's insights and turn them into concrete actions.
Google profileOptimizing your Google Business Profile in 2026
Categories, description, opening hours, attributes, services: the complete method for an accurate, complete Google profile, and the mistakes that cost you.
Google profileGoogle Business Profile posts: a guide to publishing
Updates, events, offers: what your Google profile posts are for, what to publish, how often, and how to avoid rejections by Google.
Industries
Town halls, public services: replying to service users' reviews
Town halls, libraries, swimming pools, public bodies: why and how to reply to service users' Google reviews, methodically and in a public service spirit.
IndustriesBuilding trades: reassuring clients with your Google reviews
Plumbers, electricians, roofers, renovation companies: how to get reviews after every job, reply to criticism and reassure clients before the quote.
IndustriesLocal shops: word of mouth on Google
Bakers, florists, hairdressers, boutiques: how to get Google reviews, reply to them in a few minutes and turn your profile into a customer magnet.
IndustriesEstate agencies: turning reviews into a listing argument
Estate agents and brokers: how to get Google reviews at every stage, reply to them professionally and use them to win new listings.
IndustriesHotels, holiday rentals, B&Bs: managing Google reviews
Accommodation providers: why Google reviews weigh on your direct bookings, how to reply to them, get more of them and complete your accommodation profile.
IndustriesGoogle reviews for restaurants: the complete guide
Restaurant owners: how to get more Google reviews, reply to them during the rush, make the most of your menu and photos, and raise your rating.
IndustriesPatient reviews: replying without breaching confidentiality
Doctors, dentists, physiotherapists, clinics: how to reply tactfully to your patients' Google reviews, respect medical confidentiality and reassure before the appointment.
Strategy
Agencies and resellers: offering Google review management
Web, marketing and communication agencies: why add Google review management to your services, how to organize it for your clients and make it profitable.
StrategyInvolving your team in customer reviews
Sharing reviews, celebrating compliments, tackling pain points together, collecting reviews every day: how to make reviews a positive management tool.
StrategyNetworks and franchises: managing reviews for every location
Several locations, several Google profiles: how to organize replies, keep a consistent tone, compare your sites and steer your network's online reputation.
StrategyAppearing in ChatGPT: a guide for local businesses
How ChatGPT and Gemini choose the businesses they recommend, and the concrete actions to get mentioned when you are a local business.
StrategyPreparing for the tourist season: the Google checklist
Accommodation, restaurants, leisure activities: the checklist to prepare your Google profile and your reviews before the season, and make the most of it.
StrategyImprove your Google rating: a 90-day action plan
Going from 4.1 to 4.5 stars without cheating: understand the calculation, fix the pain points, get more reviews and reply to all of them. The week-by-week plan.
StrategyHow much are your Google reviews worth? Calculating the return
Views, calls, directions, conversion rate: a simple method to estimate what your reviews and Google profile bring in, and decide where to invest.
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